FilmOn Case Study

FilmOn is a fictional streaming provider, that offers a "Premium" plan for 19.99 € per month and a Premium PLUS plan for 24.99 €.

FilmOn has different subscription models:

- Typically there is a free trial with no initial charge (Vault Only).

- In their Premium Plus plan the first month is discounted. The customer is charged on checkout and at the same time their funding instrument is saved (Checkout with vault)

- On top customers can book "pay per view" events. Existing customers pay with one click. (subsequent Checkout)